Survey: CDs vs Downloads

Survey company - ‘The Leading Question’ recently revealed some interesting stats when looking at the topic of CD purchases vs Digital Downloads.

Pulling on a 1000 strong ‘face to face’ sample, The Leading Question revealed a few insights that many might not have considered to be the current trend.

Most notably:

• 73% of music fans are still happy buying CDs rather than downloading

• 66% of 14-18 year olds prefer CDs

• 59% of all music fans still listen to CDs every day

• CD burning is top of all sharing activities (23%), above bluetoothing (18%), filesharing single tracks (17%) and filesharing albums (13%)

• When it comes to music albums, fans still value a physical CD much more than digital downloads.

• Those who are paying for a digital music subscription service (such as Napster or Musicstation) spend more on CDs each month than most music fans (£16.87 per month compared to £11.37).

• Music streamers (ie those who listen to streamed music on their computers every day) also spend more on CDs (£12.17 a month) and downloads (£7.02 per month compared with a survey average of £3.81) than most  music fans.

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