Beef Wellington Rides With Quiksilver

Posted by MyCuppaT in Music News, My Cuppa T TV, Sights & Sounds on Sep 2nd, 2009 | one response

We love it when the music that we really feel gets credit from commercial circles. If it’s done in a cool way (and shit, what’s cooler than Quicksilver and surfing?!?!) then it can really help promote an underground track, while offering the brand a cool association with a relevant artist.

Here’s a perfect example, as surf powerhouse Quiksilver team up with Eighth Dimension artist Beef Wellington, licensing the brilliant track, Magnetic to 15 year old wonder-kid Balaram Stack’s latest video. The great thing about this project is neither brand or act needed each other, but heck, they sure do look great together!

Congratulations to Eighth Dimension for setting it all up, and of course to Quiksilver for running with such a cool jam. A marriage made in heaven we thinks!